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A 360° multimedia campaign
Undergraduate - BA · 360° campaign
“We replaced every egg. Nobody noticed.”
“We invented oat milk, you really thought we’d stop there?”
Inspired by Oatly’s disruptive philosophy, this project introduces a new plant-based alternative to traditional eggs through a 360° multimedia campaign. Using humour, surprise and unconventional activations, from TikTok trends to chef challenges and festival experiences, it challenges everyday habits and shows that plant-based eggs can replace traditional ones without compromising on taste or performance.











