CAD Brussels

Undergraduate - BA · 3 years · 180 ECTS

Communication & Digital Design

Art direction, brand identity, motion design, UI/UX and AI-assisted digital creation.

Packaging and brand visuals by communication students

You will learn to think a brand end-to-end: visual identity, print, web, motion, social media, and now AI workflows. By graduation, you are operational to work as art director, brand designer, motion designer, UX/UI designer or AI creative.

Teaching is based on real briefs from partner agencies and brands, in a studio-style atelier rather than theory classes. The academic year starts in early October. Every year, third-year students take part in a multidisciplinary workshop, sometimes abroad.

Professional internships from the first year, in an integrated advertising / graphic / digital agency or in a brand’s communication department. Year 1: 2 weeks during the Easter break. Year 2: 2 weeks during the summer after year 1, then 3 weeks during the Easter break. Year 3: 4 weeks during the summer after year 2, then 3 weeks during the Easter break, in an integrated agency.

All classes taught in English. Private diploma, 180 ECTS, not state-approved.

180
ECTS over 3 years
14
Weeks of internship, from year 1
100%
Taught in English

Career outcomes

Six career paths, one creative foundation.

  • Art direction

    Agencies, brands, media.

  • Brand designer

    Full visual identities.

  • Motion designer

    Animation, broadcast, social.

  • UX/UI designer

    Digital products, applications.

  • AI creative

    AI-assisted workflows, prompt engineering.

  • Freelance / studio

    Personal studio, international freelance.

Life in the studio

What we do here, concretely.

01

A 360° multimedia campaign

Undergraduate - BA · 360° campaign

“We replaced every egg. Nobody noticed.”

“We invented oat milk, you really thought we’d stop there?”

Inspired by Oatly’s disruptive philosophy, this project introduces a new plant-based alternative to traditional eggs through a 360° multimedia campaign. Using humour, surprise and unconventional activations, from TikTok trends to chef challenges and festival experiences, it challenges everyday habits and shows that plant-based eggs can replace traditional ones without compromising on taste or performance.

360° campaign for a plant-based egg, posters
360° campaign, poster in context
360° campaign, slogan poster

02

Augustinus · A legacy worth brewing

Undergraduate - BA

“Some legacies aren’t written. They’re brewed.”

The brief was to create a beer brand from scratch, including its identity and packaging design. My main goal was to create something that stood out from traditional beer packaging, caught people’s attention and appealed to a specific target audience. I wanted the design to feel unique, meaningful and instantly recognisable.

Augustinus, brand logo
Augustinus, label detail
Augustinus, bottle in context

03

Vinyl: a sensory experience beyond sight

Undergraduate - BA · Inclusive design

Vinyl offers a multisensory experience that combines listening, touch and sight, while making this physical format accessible to blind and visually impaired people.

Track titles are transcribed in Braille through perforation and artist names appear in relief, so that these listeners can interact with the record independently. Album covers feature visual and tactile reinterpretations of the tracks, the artist’s identity or the original artwork, opening up a new way to discover and experience music.

Vinyl, track titles in Braille
Vinyl, sleeve and record
Vinyl, the records and their sleeves
Paloma, sitting cross-legged, leafing through a pink-covered book

Testimonial

Paloma Patti

Just completed her undergraduate in Communication & Digital Design, from Chamonix

“I’m 22 and I’ve just completed the Communication & Digital Design program. After a lot of research in France and Switzerland, I came across CAD in Belgium and immediately knew I had to visit. It turned out to be exactly what I was looking for!”

Why did you choose to study at CAD?

“CAD is the school that made me realize I wanted to pursue creative studies. It’s a place where I felt at home. Creative, supportive and always listening to its students. The Communication & Digital Design program confirmed my passion and gave me the tools to develop my projects and push my creativity further.”

How do you think this will help you in the future?

“This program has given me a strong foundation and the confidence to create and develop projects on my own. I feel ready to enter the industry with solid skills and a creative mindset, and I’m excited for what comes next!”