AI module · Communication & digital design
Generative AI for Creative Professionals
A module built for creative, communication and digital agencies that want to move beyond the wow effect of generative AI tools and take back control over their art direction.
Positioning
Generative AI is everywhere. Most pros now know they can generate an image, a visual, a video. Few know how to direct it with precision to serve an intent, a brand, a concept. This module starts there: you know how to prompt, now you want results that look like your work, not generic output.
Teaching approach
Each session revolves around a real case: a brief, a deliverable, a constraint. We use industry tools (and the ones released during the module, that's the game) with a focus on direction, not pure technique. You leave with practice, not a demo.
What you walk away with
- 01A clear methodology to integrate AI into a client brief, from concept to delivery.
- 02Concrete, finished projects, ready to show in your portfolio or team meeting.
- 03A realistic understanding of what AI can, and crucially cannot, do in a pro context.
- 04Reflexes to drive an AI workflow while keeping creative control.
Who it’s for
- ·Art directors, senior and junior designers
- ·Copywriters, planners, agency project leads
- ·Freelancers in branding, communication, digital
- ·In-house communication teams in brands or institutions
Format
- Duration
- Ten 2-hour evening sessions
- Location
- CAD Brussels, Uccle
- Language
- French
- Level
- Working pros, no coding required
- Assessment
- Personal project carried through, presented at the end
Interested in this session?
Drop us a line for the next session dates, fees and enrolment details. Spots are limited to keep mentoring quality high.