01
Strategy for an emerging RTW brand
Camille R. · Specialization · 2024
Fashion Business · S1 · brand strategy
“We start with a brand that sells well but can't tell its difference. My job: rebuild the positioning.”
Specialization · 60 ECTS · part-time
Fashion Business Specialization
Where fashion creativity meets business strategy to shape the brands of tomorrow.
This specialization is for you if you want to grow in the contemporary fashion ecosystem: luxury houses, ready-to-wear brands, retail, e-commerce, specialised press. Whether you're a fashion enthusiast, a designer wanting to understand the business, or a marketing pro wanting to specialise in this sector.
The part-time format lets you combine training with a professional activity. Classes start in October and take place on Monday mornings and Friday afternoons, taught by working professionals (house directors, product heads, buyers, retailers, fashion journalists).
You will conclude your program with a mandatory 4-month internship in a fashion house, brand group or ready-to-wear company, followed by an internship report submitted to CAD.
Upon completion, you receive a private diploma of 60 ECTS, not state-approved.
- 60
- ECTS · 1 year
- 4
- Months of internship
- €4,500
- EU student fees
Curriculum
The business of fashion, by those who do it.
Fashion brand strategy
Positioning, identity, storytelling, differentiation.
Fashion marketing & retail
Channels, customer journey, e-commerce, flagship experience.
Production & supply chain
Sourcing, collection calendar, suppliers, quality.
Fashion economics
Business models, profitability, fundraising, M&A.
Communication & press
PR, influence, runways, lookbook, show calendar.
Mandatory 4-month internship
House, brand group, RTW company.
Brochure and fact sheet
Student projects
What we do here, concretely.
Four recent projects from this program, told from starting point to final result. To help you picture yourself here, not to intimidate.
02
Retail study for a luxury flagship
Sarah B. · Specialization · 2023
Fashion Business · Retail module
“Understanding a Hermès flagship as a customer is one thing. Studying its commercial logic is another.”
03
Business plan for a young ethical brand
Karim E. · Specialization · 2024
Fashion Business · Economics · 4-month internship
“Internship at a Paris fashion M&A firm. My thesis was on valuing a young brand. Straight into the profession.”
04
A womenswear department for a Brussels tailoring house
Casilda O. · Specialization
Fashion Business · S2 · brand project
Creation of a made-to-measure womenswear line for Grant Tailor, a Brussels menswear tailor: market research, brand identity and positioning, personas, customer journey, a 15-piece collection, production costs, packaging and media strategy.
Explore more
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